Your EquityNet profile is the first thing that potential investors see when they log on to the site, so you want to make sure that it represents your company well and provides enough information about it to pique their interests. What follows is a brief step-by-step guide to help you complete the ten key fields of your profile. We’re using Xodis as an example, since they did such a stellar job with theirs.
1. Overview (My Business Name)
- This field is where you provide the following information:
- Your business name, location, and logo
- Your social media links (LinkedIn, Twitter, Facebook, or blog)
- The industry your company is in
- An overview of your company up to 2,000 characters
Providing your social media links is entirely optional, but it helps to validate that you have an existing online presence. To post them, simply copy and paste your URL into the appropriate box.
The overview section effectively serves as your “elevator pitch” and is the first item that is visible on your profile. It’s essential that you describe the following concisely and without jargon:
- What your company does
- What market you serve
- How your business compares to more familiar businesses
- How you plan to become profitable
- Your funding needs
- Why you will be successful
- Any notable milestones you’ve accomplished with the business
- Your goals for the business
The summary field is divided into two parts. The top part is the private summary of your company and can only be seen in your private profile by investors. This section will prompt you to enter your previous and current year’s revenues and your pre-money valuation, or the current value of your company. The bottom part is public and asks when your company was founded and the number of current employees. If your company has yet to be founded, simply enter the current date. Also, remember to count yourself as an employee. If you’re the only person in the company, list one in the number of current employees.
3. Products and Services
This field is where you describe the products and services that you intend to offer. You will want to make a reference as to what problems they address and how they solve those problems. There is a section in this field that allows you to do this in 600 characters or less. This field also allows you to add as many products and services as you want, but we suggest that you keep it to a maximum of five.
The market field will ask you to provide the name of the market you plan to operate in, the market’s current annual size, and its average growth rate. The latter two questions may require some research on your part. If you live in the United States, the Small Business Administration, US Census Bureau, and Industry Reports are excellent sources to help you conduct market research. To help find a good industry report, a little google-fu will go a long way.
The management field is where you will provide information about yourself and your team. This field asks for six items:
- Your full name
- Your LinkedIn URL (this item is optional)
- Your title in the company
- Your email address (this is optional, too)
- A photo of yourself, preferably a headshot
- A general description of your business experience
The profile field serves three functions:
- It indicates how much of your profile has been completed
- It allows you to manage who can view your profile
- It shows you what your profile would look like to an investor
When you first create your profile, all three boxes that indicate who can view your profile are checked. This means that investors, supporters and anyone who visits EquityNet’s site can see it. Your profile will be seen by all three entities when you complete your overview section. If you want to take some time to flesh out your profile, you can uncheck these boxes and the profile will only be seen by you. To be seen by anyone other than yourself, you must have at least 20% of your profile complete.
After you purchase a subscription you will have the ability to embed a link to your profile into any social media outlet, as well as any website you own. This allows you to publicly broadcast your need for funding. It’s enabled when you check the “Show profile publicly” box.
The funding field allows you to display your funding goal, the type of funding that you’re seeking (equity, convertible debt, debt financing, or grants), and how much you have raised so far. You also have the option to show your funding goal publicly or just to investors and business supporters inside of EquityNet.
This field gives you the option to upload any videos or images that your company has produced. If you have an existing video, you can copy and paste its URL from YouTube or Vimeo into the field. You can also upload PNG, JPG, or GIF image files that pertain to your company.
One question we get alot is ‘How do I upload a PowerPoint Presentation?’. We don’t currently support .pptx and PDF file types. However, You can save PowerPoint presentations as images. To do this in PowerPoint:
- Click ‘File’
- Select ‘Save As Pictures’
- Upload them to the Media section when editing your profile.
9. External Links
This field is where you can title and add important links like press mentions, articles about your company and other videos to your profile.
Add your full name here.
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