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Equity Crowdfunding Blog

3 Tips for Hiring a Marketing Agency

 

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There are many instances in which a CEO is smart to contract work to a 3rd party marketing agency. However, there are many situations in which contracting a third party can inhibit company growth and burn through your company’s capital. Be sure to pick the right partner to help you spread awareness about your company.

Here’s some tips to consider before you ink the contract.

Common Investor Pitch Mistakes – What To Do Instead

 

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The purpose of the investor pitch presentation is to get the investor interested in learning more. For all the time spent on developing and fine tuning your investor pitch, the last thing you want is to lose an investor’s interest because of a preventable mistake. Here are the most common investor pitch mistakes and what to do instead.

Where are Hedge Funds Investing Their Capital in the Trump Era?

The day before President Trump was sworn into the Oval Office, I highlighted the potential impacts his presidency may have on small and medium businesses (SMBs).

  • Investors will turn to the private market
  • Deregulation will fuel community bank recovery
  • Investment will flow to private companies in the American heartland
  • Traditional sources of funding for SMBs will not keep up with demand

We have seen deregulation and investment in the private market undermine early guesses of what the ‘new normal‘ is. Instead, active investors who correctly interpret the impact of the Trump administration’s tax cuts and deregulation are seeing outsized returns in private companies. While this is no easy task, it’s proving to be ever more difficult to get significant returns in public markets.

Legal Requirements to Start a Business

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Be sure to meet these 7 legal requirements before you begin your search for investors. Here are the best how-to resources to help you check these off your list and focus on what’s important… building your business!

  • Choose your legal structure
  • Get your legal team in place
  • Register your business name
  • Obtain proper licenses and permits
  • Get a federal business tax ID number (EIN)
  • Set up a business bank account
  • Protect your intellectual property

Types of Business Organizations – Pros and Cons

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At a certain point, every business owner has to decide which legal structure is best for their company. Here are the pros and cons of each type of business organization:

  • Sole Proprietorship
  • Partnership
  • Limited Liability Company (LLC)
  • Corporation

Choosing the right legal structure will help you reduce personal liability, access proper capital investment, lower your company’s tax burden and avoid unnecessary regulatory requirements.

Business Funding – 5 Steps to the Finish Line

 

Raising the funds you need to grow your company is not an easy process. But knowing what to expect from the business funding process will empower you to tackle the challenge head-on.

Here are actionable tips based on our conversations with thousands of entrepreneurs and investors you can implement to carry your company across the business funding finish line.

Attract Investors with a Quick Win

Sunil Rao, a member of the EquityNet GROW Team, works closely with our Entrepreneurs to help attract Investors. Investors want to know that they are investing in a management team that will make the most of their resources. If you could cut costs on employee benefits, give yourself more time in the day, and reduce the operational risks of your company, would you? We did.

By joining a Preferred Employer Organization (PEO), your company can:

  • Save 50% on health insurance costs for your employees
  • Attract Investors
  • Save time on payroll administration
  • Reduce risk with workers’ compensation administration

Why Smart Money is Pouring into Private Companies

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The Wall Street Journal

“The number of U.S. public companies has fallen by one-third since 1997, yet the total market capitalization of the U.S. public market is near its historical peak.  A mix of factors has influenced this shift including The Fed’s monetary policies and a slowed economic climate. Lacking other attractive options, money still pours into public equity markets if only because that is the one place to earn a return.