The Entrepreneur’s Chicken-or-the-Egg Problem
Entrepreneurs launching a new product face a common chicken-or-the-egg problem. How can you grow revenues on your product without the capital to build and distribute it? And how do you raise capital without traction in the market?
A large distributor that could make or break a company’s bottom line – a Walmart or Costco, for example – might show an interest in your products – say, a line of nutritional supplements. If you can show some traction in the wider market and prove that you can deliver, they will consider giving you a Purchase Order. This will help you raise capital from Investors.