Business Funding

Funding a New Product Launch

By | October 1, 2019

The Entrepreneur’s Chicken-or-the-Egg Problem

Entrepreneurs launching a new product face a common chicken-or-the-egg problem. How can you grow revenues on your product without the capital to build and distribute it? And how do you raise capital without traction in the market?

A large distributor that could make or break a company’s bottom line – a Walmart or Costco, for example – might show an interest in your products – say, a line of nutritional supplements. If you can show some traction in the wider market and prove that you can deliver, they will consider giving you a Purchase Order. This will help you raise capital from Investors.

But to get to this point, it takes quite a bit of work – and can take a substantial amount of of money, as well. It’s a tricky situation for any Entrepreneur. By taking the following steps, however, you can maximize your ability to successfully finance a new product launch.

Here’s the Path Forward

Step 1: Demonstrate Demand

  • Establish that there’s demand for your product with clear evidence. Taking pre-sales from customers is one great way to do this, as is getting in touch trade journals, blogs, or other influencers relevant to your product, in order to get favorable reviews.

Step 2: Establish How You Will Execute

  • This starts with approaching potential distributors and retailers. You’ll depend on these stakeholders to get your products into the hands of consumers.

Step 3: Explore a Variety of Capital Solutions

  • Look at a variety of financing options to find one that’s affordable. While it may be tempting to take the first offer you get, you can jeopardize your business’s long-term health by taking on expensive capital.

Next steps

As you seek funding to grow your business sustainably, we can help. Get started with us by contacting us and we’ll be sure to respond quickly.

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