Business Products & Services Company

Mindshare Technologies


Funding Goal
Funding Raised So Far $38,999,996
Funding Commitments $0
Funding Remaining
Funding Type Common Equity
Pre-Money Valuation
Investor Ownership
Interest / Dividend
Previous Funding

Company Overview

Mindshare Technologies, Inc. provides software as a service based customer survey and enterprise feedback management solutions. The company provides hosted solutions for companies conducting data collection activities through telephone, Internet, text messaging, comment cards, mystery shopping, internal audits, and other data collection methods. It offers Mindshare Customer Connect, which provides information in the desired format; Mindshare Employee Connect, which provides information required to motivate, train, manage, and assist employees; Mindshare Coach, which guides unit-level managers to focus on important drivers of customer satisfaction; and Mindshare Text Analytics Suite, which automatically transforms clients customer comments into usable information. The company also provides Mindshare App, a mobile application that allows ground-level managers at retail outlets and call centers to immediately access, view, track, and take action on customer survey information as it is submitted; Mindshare Speech-to-Text, which transcribes audio survey responses into text comments; Mindshare Feedback Inbox, which helps in feedback organization; Mindshare Social Fusion, which helps in managing social media feedback; enterprise feedback management platform; and Outbound Dial, an automated callback service that gathers customer feedback to gauge the effectiveness of service interactions for call center and service industries. It serves various industries, including retail, food, salon, healthcare, travel, lodging, home service, financial services, insurance, automotive, cable companies, airlines, bus transportation, computer, government, education, entertainment, medical, non-profit, photography, restaurant, roadside assistance, supplies/stationery, telecom, tradeshows and events, utilities, and veterinarian services primarily in North America, Latin America, Asia, and Europe. Mindshare Technologies, Inc. was founded in 1996 and is based in Salt Lake City, Utah.

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Business Summary

Company Age
Prior Year Revenue
Current Year Revenue
Next Year Revenue


John Sperry
Chief Executive Officer
John S......

John S...... has been solving constrained business problems through automated systems for the last 18 years.

He founded Mindshare in 2002 and works directly with the board of directors to guide the company direction.Since 1995, John has guided and directed the product and technology development for three companies.

In 2010, John was named a member of the V100 as one of the top entrepreneurs to lead a new venture to success. That same year he was named Entrepreneur of the Year by Ernst & YoungUtah Region. In 2008, John saw Mindshare Technologies become a member of the Inc. 500 and has secured the companys membership to Inc. 5000 every year since.

Although he has manifold responsibilities, John directs much of his attention to product direction and strategy. He is an example and embodiment of Mindshares Sample Size of One philosophy.

Richard D. Hanks
Richard D......

Kurt Williams
Chief Technology Officer
Kurt W......

Kurt W...... has more than 15 years of experience envisioning software products and bringing them to reality.

He oversees technology and product development at Mindshare Technologies.Kurt is a software design innovator and Internet pioneer with more than fifteen years of experience in architecting solutions for technology start-ups. With extensive experience in enterprise-level software development, product design, information architecture, and user experience design, Kurt specializes in crafting solutions to complex business problems.

In 2010, Kurt was the recipient of the CTO of the Year Award from the Utah Technology Council.

At Mindshare, Kurt leads one of Utah's best software development teams. He provides product vision and oversees the development and implementation of Mindshare's hosted software solutions. He also provides leadership and direction for product management and is responsible for creating the platform the company has built its business on.

Brad Clark
Chief Operating Officer
Brad C......

Brad C...... has more than 20 years of experience in business administration and software design & development.

He leads the operations team responsible for deploying Mindshares state-of-the-art customer feedback systems.
Brads experience covers the design, development, and deployment of enterprise-wide software systems. These include financial planning sales systems, web collaboration tools, and voice of the customer management solutions.

The operations team takes pride in delivering solutions that turn customer feedback into actionable direction for Mindshares clients. He is also involved in product strategy and growing the company. He loves staying connected with Mindshares customers whenever possible.

Brad started his career as the accounting manager at Sterling Wentworth Corporation.

Fraser B......

Ron M......

Lonnie Mayne
Lonnie M......

Lonnie M...... has more than 23 years of executive-level experience.

Lonnies earliest years in the workforce taught him that simple attentiveness and human kindness are as powerful in the business world as they are anywhere else. Throughout his career, Lonnie has helped translate these guiding principles into steady customer loyalty and consistent financial success for companies like McDonalds, Brooks Brothers, Firestone, Lord & Taylor, Arbys, Hertz, Tony Romas, and many other top brands.

When Lonnie first joined Mindshare Technologies in 2006, he held the position of executive vice president of sales & account management. In early 2012, he became Mindshares chief experience officer (CXO), championing the Sample Size of One approach that sets Mindshare apart.

Before joining Mindshare, Lonnie was vice president of special & emerging markets for the Affinia Group in Ann Arbor, Michigan.

Derek Newbold
Chief Technology Officer
Derek N......

Derek N...... has more than a decade of software development experience.

He drives the development of cutting-edge, revenue-producing technology solutions.Derek has an eye for the big picture. He knows what action needs to be taken and takes itperpetually delivering superior results to customers.

Derek directs the production of industry-leading software development, as well as implementing new technologies and products. He leads by example, especially when it comes to work philosophy. Derek and his team work hard and play like their production depends on it, firmly believing that the right culture produces the right work.

Derek joined Mindshare Technologies from Ingenix, a wholly owned subsidiary of United Healthcare Group, after three years of spearheading their development efforts. There, he delivered a new suite of Internet-based applications that generated over $15 million annually in new revenue.

Mark Webb
Chief Financial Officer
Mark W......

Mark W...... has been leading high-growth technology companies in all aspects of finance and accounting for more than 18 years.

He is responsible for Mindshare Technologies financial strategy and goals as well as the accounting, legal, and human resource teams.Mark possesses wide-ranging experience, spanning from startups to multi-billion-dollar companies. He has worked in the enterprise software, consumer electronics, SaaS, and online advertising industries, and has expertise with acquisitions, sales, and IPOs.

As CFO, Mark ensures that Mindshare Technologies achieves its goals while staying financially sound. Working with all departments within the company, he ensures that good business decisions are made internally so that shareholder value increases externally. Mark is committed to guiding Mindshare towards new levels of growth and market success.

Mark began his career with PricewaterhouseCoopers.

Erich Dietz
Vice President
Erich D......

Erich D...... has more than 15 years of executive-level experience.

He is responsible for leading and managing the sales and support efforts for Mindshares Contact Center vertical.
He is an operations and service-oriented executive focused on improving businesses end-to-end customer experience. He has extensive experience in developing and implementing VoC and CEM strategies and solutions for Fortune 500 organizations.

Erich joined Mindshare in 2003 and was responsible for direct sales and support functions for clients across all major verticals. Today, he keenly focuses on driving business results and improved customer experiences. In addition to his direct client work, he frequently presents at VoC industry conferences and events and works with the analyst community on thought leadership content.

Prior to Mindshare, Erich worked as a consultant with several consulting firms including Kurt Salmon Associates, Herbert W. Davis & Company, and Sigman Kaiden.

Randy Jordan
Vice President
Randy J......

Randy J...... has 34 years of entrepreneurial and business management experience.

He is responsible for leading and managing the new business development and support efforts of Mindshares Food Service division.He leads a team of professionals focused on building strong and strategic partnerships with successful restaurant brands to help them discover and implement operational changes that enhance their guests dining experience and overall brand loyalty.

After a successful 22-year run in the technology industry, Randy sold his company and joined Creative Consumer Concepts (C3), a branding agency specializing in kids and family marketing for restaurants. During Randys ten years with C3, he gained his affection for the restaurant industry and the people in it. With a desire to get back into the world of technology without leaving the food service industry, Randy resigned as President of C3 to join Mindshare in 2010.


Funding Goal
Funding Raised So Far $38,999,996
Funding Commitments $0
Funding Remaining
Funding Type Common Equity
Pre-Money Valuation
Investor Ownership
Interest / Dividend
Previous Funding



Mindshare Technologies

Salt Lake City, UT 84130, US

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