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Mine Shaft Brewing

Park City, UT 84098, US
Consumer Products
mineshaftbrewingpc.com

EXPERT CRAFTSMANSHIP, EXTRAORDINARY BEER & CIDER

Invest alongside the folks that helped Sam Adams / Boston Beer get off the ground.

This is an opportunity to invest in a Top 50 Craft Brewery from Day One.

Review testimonies of some of our initial investors:

After drilling into the concept and plan with Tim and his team and helping in drafting the deal structure I decided to invest and even got my family to invest too. This is an outstanding team with substantial relevant operating experience and a differentiated plan for entering the craft beer/cider space. The craft beer/cider market continues to grow rapidly with plenty of opportunity remaining for new brands like MSB
Alan, Investment Professional, NYC Private Equity Firm

MSB has really stood out to me as a best in class opportunity. From a management team with deep, relevant experience to a comprehensive marketing and business plan, and a product that is already in high demand, this is as close to can't miss as you can get. I can't wait to see this come on-line and let the numbers support what I'm confident will be the successful byproduct of a well-vetted strategy
Dan, CFO of Global Bulk Raw Materials Trading & Logistics Co.

MSB Black Card Club Membership
Warrants for Large Investors
8% annual interest
1st Right of Refusal on Next Round

Our team has worked in the beer category, specifically the craft space, since the ‘70s. Some references to some of the brands with which our group has worked:

Sam Adams, Henry Weinhard's, Strohs, Pabst, Schlitz, Lone Star, Sleeman, Primo, Old Milwaukee, Heileman's, Schaefer, Colt 45, Goebel, Petes Wicked Ale,

MSB vision: www.mineshaftbrewingpc.com videos.


TRADITIONAL APPROACH
1. Start as a micro with 500-1K BBLS production in 1st year
2. In years 3 & 4, initiate a capital raise to expand and increase production to 3-5K BBLS a year

MSB APPROACH:
1. Start at 60K BBLS to get TOP 50 Craft Brewer status in under 5 years.
2. By end of year 1, start of year 2, initiate Phase 2 to expand production to 100-150K BBLS.

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Company Description

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Summary

Prior Year Revenue Current Year Revenue Next Year Revenue
Company Age Employees Sub-Industry
3 years, 9 months 13 Beverages
Company Type Stock Exchange Stock Symbol
Privately-Held - -

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Craft Beer, Cider & Ales

MSB will brew traditional style Beer & Cider from around the world with a creative twist, all brewed by a nationally recognized and award-winning brewmaster. MSB is in a ski town that hosts seven million plus influencers every year.

MSB Black Card Club Membership will give you exclusive access and opportunities like no other beer or wine clubs.
First access to limited production beers and ciders at the brewery.
Special opportunities to purchase exclusive releases.
Advance notice and special pricing on brewery events, including head brewer dinners.
Pre-sale all access purchase opportunities for our Summer Concert Series and other events.
Discounts on dinning and merchandise.
Dedicated Concierge Service to help you with purchases, event information, dinner reservations and information about our beers & ciders.
Special exclusive opportunities, for dinner along with game tickets / event tickets with our athlete ambassadors: NHL, MLB, PGA, Olympic Medalist.

Management

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Managing/Manager Executive Officer
Tim Nemeckay

Tim NemeckayTim brings finance, sales and consulting experience in the craft beer space to Mine Shaft Brewery. Tim has been an entrepreneur, advisor, consultant, investor, and executive of companies in Beverage, Auto, Banking, Green Energy,and Consumer Goods. Tim has extensive experience in new businesses, including capitalization, business development, sales, marketing, branding and PR. Tim also brings a vision.

Chief Financial Officer
John Logan

John LoganJohn brings a career as a CPA, CEO and CFO. John started an outsourcing company in 1992 that grew to $12MM in five years and was an INC Magazine fastest growing company in 1997. John merged the company in 2001 and became CEO, and in 2004 sold his share. John graduated with a degree in Accounting and spent six years with a ""Big 8"" CPA firm. John spent ten years with two large organizations as CFO and became experienced in operations.

Operations
James Weinberg

James WeinbergPurchase over $600 million dollars annually in packaging materials for eight domestic breweries. Material volumes include six billion cans and lids, thirty-six million cases of glass bottles, 500 million sq./ft. of corrugated materials and other packaging items totaling over 20,000 skus. Responsible for procurement, inventory control, package development and service levels with twenty-five major suppliers.

Marketing
Scott Rozek

Scott RozekMarketing - Scott has over 30 years of experience in marketing market research, new product development, and advertising including 12 years of experience with the Stroh Brewery Company. At Stroh, he was directly involved in coordinating the expansion of the Stroh Brand into 20 western states. As an assistant brand manager on Stroh’s/Stroh Light, his focus was on promotion programs, pricing, and new packaging changes. He supervised the development of Sundance Juice from initial product & package design, through product launch and national expansion. the precursor for the product now known as Izze Sparkling Juice. Since 1994, Scott has been the co-owner of Unisearch Partners, Inc., a custom market research company specializing in integrated quant-qual techniques and qualitative studies. The firm has been an industry leader in Super Bowl ad testing for over 15 years, testing SB ads forclients like Frito-Lay (Doritos), Anheuser-Busch and PepsiCo among others.

Advisor
Ed Benfield

Ed BenfieldConsumer Research Advisor - has over thirty years of experience as a professional market researcher on both the client and supplier sides of the business. He is an expert in consumer research and an accomplished focus group moderator. Ed has been co-owner and president of Unisearch Partners, a custom marketing research and consulting company since 1994. In addition to his broad-based knowledge of consumer research, Ed Benfield brings considerable expertise in research design and quantitative analysis to the MSB team of advisors. He has 13 years of direct beer research experience as manager and director of market research at the Olympia Brewing Company in Washington and the Stroh Brewery Company in Michigan, and has served major clients in the beer industry during his entire 20 years with Unisearch. Among his specialties are the design, analysis and implementation of quantitative and qualitative studies on beer taste testing, sensory evaluation, brand / user imagery and advertising.

Advisor
Rich Burnes

Rich BurnesBrand Management Advisor - Richard brings over eight years of Stroh Brewery experience. Rich spent four years as Pricing Analyst / Corporate Pricing plus an additional two years as Associate New Product Manager, New Product Development with three more years as Associate Brand Manager for the Stroh’s brand.

Advisor
Leslie Burnes

Leslie BurnesBrand Management Advisor - Leslie brings 10 years of New Products and Branding experience from the Stroh Brewery and four years from Walt Disney. Leslie started her career with Stroh Brewery in pricing and worked her way up as Corporate Pricing Analyst, Field Pricing Analyst, Associate New Products Manager, Senior Associate Brand Manager, Responsible for all marketing functions for New Products, nationally distributed Old Milwaukee Brands, and the Stroh family of brands. Supervised new product introductions from initial concept through market launch. Developed and implemented brand advertising creative and media plans, national consumer promotion plans and regional refund programs. Determined market research needs and formulated research plan. Managed design and production of package graphics and merchandising materials. In addition Leslie administered $20 million annual price promotion budget.

Business Development
Charlie Whittington

Charlie WhittingtonKey Accounts / Business Development - Charlie brings many years of regional and territory sales and has been a top achiever in all his previous sales management roles.

Advisor
Jay Stevens

Jay StevensAthlete Liaison / Marketing, Event Management Advisor - Jay brings pro athletes on as product ambassadors into retail, distributor and club channels. He is also a Firefighter Paramedic for Unified Fire Authority, and goalie for the Utah Grizzlies.

Advisor
Bernard Pekor

Bernard PekorOverseas Sales Advisor - Bernie brings 16 years of Stroh Brewery Company experience including Project and Pricing Analyst, National Retail Sales Administration, Puerto Rico, and International Sales and Marketing. Bernie developed and executed sales strategies in Asia, Europe, Australia/New Zealand, Middle East/Africa, Latin America and the Caribbean. He’s managed international sales reps and planned, directed and coordinated marketing efforts. Bernie Increased international sales by 140% and expanded the number of export countries by 106% by increasing distribution and creating strategic sales and marketing campaigns. He expanded private label products in Japan, Taiwan, South Korea and Brazil, and established a joint venture with Rajasthan Breweries resulting in the first foreign beer for sale in India. He has secured contract brewing arrangements with Sapporo, Cerveceria Chile, Loblaw’s (Canada), Bacardi-Martini, etc.

Advisor
Dan Jankowski

Dan JankowskiNational Sales / Distributer Relations sales Advisor - Dan brings over 30 years of outstandingindustry management experience to Mine Shaft Brewing. Dan worked for over 17 years for Stroh, Schlitz and Miller Coors as a District, Zone and Unit Sales Manager. In addition, Dan also worked on the distributor side of the business for 18+ years in positions ranging from Sales Manager, Director of Sales/Operations to General Manager.

Senior Advisor
Ray Klimovitz

Ray KlimovitzRay KIimovitz is currently the President of Klimovitz Brewing Consultants, Inc. where he acts as Alternating Proprietor (AP) Brewmaster for a number of craft brewers. Ray has 40+ years of experience in the beverage industry, including tenure at Joseph Schlitz Brewing Co (Milwaukee) and The Stroh Brewery Company (Detroit) where he was Director of Brewing & Special Products. Ray is well respected within the brewing community, belonging to several professional associations including the Master Brewers Association of the Americas (MBAA) where he was their Technical Director (1999 - 2010). The MBAA also presented its Distinguished Life Service Award to Ray in 2011.Ray also has participated as a judge at the annual Great American Beer Festival in Denver as well as serving as editor and contributor to several leading brewing publications.

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Invested Amount:
Individual Investor
Johnny Wu

I'm an individual investor from Greater New York City Area, New York. I'm currently Managing Director at Barclays Capital in the Financial Services industry. I'm interested in pre-revenue and post-revenue companies from all industry sectors.

Invested Amount:
Individual Investor
Dan O'Bryon

Daniel J. O'Bryon is vice president, treasurer for PolyOne Corporation, the world’s
premier provider of specialty polymer materials, services and solutions.    Mr.
O'Bryon is responsible for all aspects of the company’s credit structure, cash
management, insurance and capital markets transactions.
Mr. O’Bryon joined PolyOne in 2006 as finance director of PolyOne Distribution.
Previously, he spent 10 years with Moen Inc., mostly recently in the role of
business unit controller.
Mr. O’Bryon earned a bachelor’s degree in physics and business administration
from Houghton College and a master’s degree in business administration from
Loyola College. He serves as a trustee on the Board of Directors of Youth
Challenge and is the national liaison on the local board of Financial Executives
International.

Invested Amount:
Individual Investor
Iain Taylor

Invested Amount:
Individual Investor
Larry Pate

HTS TEXAS Professional Summery:

With offices in Houston, Austin, Beaumont, Dallas/Fort Worth, and San Antonio, HTS Texas provides custom HVAC solutions for projects of all magnitudes in the commercial, institutional, healthcare, technology, and industrial sectors. HTS Texas credits its impressive growth and market share to a steadfast commitment to the shared success of individuals involved in the design, selection, installation and maintenance of HVAC solutions. At HTS we are focused on building strong relationships while placing an unwavering emphasis on the end-user having a fantastic ownership experience. HTS Texas provides the most reliable and efficient HVAC equipment and building automation controls that will significantly reduce total utility costs.

Individual Professional Summery:

Construction Professional with a proven track record of completing difficult projects on schedule and on budget. Excellent interpersonal skills, a professional at...

Invested Amount:
Individual Investor
Rebekka Grun von Jolk

I'm an individual investor from Washington D.C. Metro Area, Washington, D.C.. I'm currently Assistant to the President at The World Bank in the Public Policy industry. I'm interested in pre-revenue and post-revenue companies from all industry sectors.

Invested Amount:
Individual Investor
Martin Alan Baggett

MD

Invested Amount:
Individual Investor
Michael Reilly

Oil & Gas

Invested Amount:
Individual Investor
Herman Koster

I am a healthcare business owner located in El Paso, Texas who is looking to invest in companies from a wide variety of industries.

Invested Amount:
Individual Investor
Alan Molina

Alan Molina is a life-long resident of New Jersey. He was born and raised in Union City, attended high school in Jersey City and graduated from Rutgers College, in New Brunswick. He obtained his law degree from Syracuse College of Law and has been practicing law in New Jersey and New York for over twenty years.

Invested Amount:
Individual Investor
Lenny Esmond

I'm an individual investor from Greater Los Angeles Area. I'm currently President at Esmond & Associates Inc. in the Accounting industry. I'm interested in pre-revenue and post-revenue companies from all industry sectors.

Invested Amount:
Individual Investor
Terry Polistina

Board Member at Spectrum Brands

Invested Amount:
Individual Investor
Alan Wayne

CCMP Capital

Funding

77%

Funding Goal$9,403,000

Funding Raised So Far$1,858,000

Funding Commitments$5,363,000

Funding Remaining$2,182,000

Funding TypeEquity

Pre-Money Valuation

Investor Ownership

Interest / Dividend

Previous Funding

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