Manager - Richard brings over eight years of experience with Stroh Brewery. Rich managed marketing functions for nationally distributed Stroh family of brands. Developed and implemented brand advertising creative and media plans, national consumer promotion plans, and regional refund programs. Determined market research needs and formulated research plan. Supervised the design and production of packaging graphics and merchandising materials to support brands.
Administered process for the development and implementation of new product introductions from initial concept through market launch. Responsibilities included supervising consumer research activities, developing brand positioning strategies, managing packaging, and point-of-sale design and development, and implementing the advertising strategy.
Rich was responsible for the financial analysis and approval of regional pricing proposals regarding profitability, sales, and consistency with marketing strategy.
Managing/Manager Financial Officer
John brings a career as a CPA, CEO and CFO. John started an outsourcing company in 1992 that grew to $12MM in five years and was an INC Magazine fastest growing company in 1997. John merged the company in 2001 and became CEO, and in 2004 sold his share. John graduated with a degree in Accounting and spent six years with a ""Big 8"" CPA firm. John spent ten years with two large organizations as CFO and became experienced in operations.
Tim Andrew Nemeckay
Tim brings finance, sales and consulting experience in the craft beer space to Mine Shaft Brewery. Tim has been an entrepreneur, advisor, consultant, investor, and executive of companies in Beverage, Auto, Banking, Green Energy, and Consumer Goods. Tim has extensive experience in new businesses, including capitalization, business development, sales, marketing, branding, and PR. Tim also brings a vision.
Marketing - Scott has over 30 years of experience in marketing market research, new product development, and advertising including 12 years of experience with the Stroh Brewery Company. At Stroh, he was directly involved in coordinating the expansion of the Stroh Brand into 20 western states. As an assistant brand manager on Stroh’s/Stroh Light, his focus was on promotion programs, pricing, and new packaging changes. He supervised the development of Sundance Juice from initial product & package design, through product launch and national expansion. the precursor for the product now known as Izze Sparkling Juice. Since 1994, Scott has been the co-owner of Unisearch Partners, Inc., a custom market research company specializing in integrated quant-qual techniques and qualitative studies. The firm has been an industry leader in Super Bowl ad testing for over 15 years, testing SB ads forclients like Frito-Lay (Doritos), Anheuser-Busch and PepsiCo among others.
Consumer Research Advisor - Ed has over thirty years of experience as a professional market researcher on both the client and supplier sides of the business. He is an expert in consumer research and an accomplished focus group moderator. Ed has been co-owner and president of Unisearch Partners, a custom marketing research and consulting company since 1994. In addition to his broad-based knowledge of consumer research, Ed Benfield brings considerable expertise in research design and quantitative analysis to the MSB team of advisors. He has 13 years of direct beer research experience as manager and director of market research at the Olympia Brewing Company in Washington and the Stroh Brewery Company in Michigan, and has served major clients in the beer industry during his entire 20 years with Unisearch. Among his specialties are the design, analysis and implementation of quantitative and qualitative studies on beer taste testing, sensory evaluation, brand / user imagery and advertising.
Vice President Operations
James brings 13 years of materials/purchasing management experience from time spent at the Stroh Brewery Co. He purchased over $600MM annually in packaging materials for eight domestic breweries. James brings procurement, inventory control, package development and service levels with 25 major suppliers. He was also responsible for the total logistics of all packaging materials including price negotiation, production quantities, inventory control, warehousing and graphics coordination.
Brand Management Advisor - Leslie brings 10 years of New Products and Branding experience from the Stroh Brewery and four years from Walt Disney. Leslie started her career with Stroh Brewery in pricing and worked her way up as Corporate Pricing Analyst, Field Pricing Analyst, Associate New Products Manager, Senior Associate Brand Manager, Responsible for all marketing functions for New Products, nationally distributed Old Milwaukee Brands, and the Stroh family of brands. Supervised new product introductions from initial concept through market launch. Developed and implemented brand advertising creative and media plans, national consumer promotion plans and regional refund programs. Determined market research needs and formulated research plan. Managed design and production of package graphics and merchandising materials. In addition Leslie administered $20 million annual price promotion budget.
Key Accounts / Business Development - Charlie brings many years of regional and territory sales and has been a top achiever in all his previous sales management roles.
Ambassador Liaison - Jay brings pro athletes on as product ambassadors into retail, distributor and club channels. He is also a Firefighter Paramedic for Unified Fire Authority and goalie for the Utah Grizzlies.
International Sales Advisor - Bernie brings 16 years of Stroh Brewery Company experience including Project and Pricing Analyst, National Retail Sales Administration, Puerto Rico, and International Sales and Marketing. Bernie developed and executed sales strategies in Asia, Europe, Australia/New Zealand, Middle East/Africa, Latin America and the Caribbean. He’s managed international sales reps and planned, directed and coordinated marketing efforts. Bernie Increased international sales by 140% and expanded the number of export countries by 106% by increasing distribution and creating strategic sales and marketing campaigns. He expanded private label products in Japan, Taiwan, South Korea and Brazil, and established a joint venture with Rajasthan Breweries resulting in the first foreign beer for sale in India. He has secured contract brewing arrangements with Sapporo, Cerveceria Chile, Loblaw’s (Canada), Bacardi-Martini, etc.
Distributor/Sales Advisor - Dan brings over 30 years of outstanding industry management experience to Mine Shaft Brewing. Dan worked for over 17 years for Stroh, Schlitz and Miller Coors as a District, Zone and Unit Sales Manager. In addition, Dan also worked on the distributor side of the business for 18+ years in positions ranging from Sales Manager, Director of Sales/Operations to General Manager.
Ray KIimovitz is currently the President of Klimovitz Brewing Consultants, Inc. where he acts as Alternating Proprietor (AP) Brewmaster for a number of craft brewers. Ray has 40+ years of experience in the beverage industry, including tenure at Joseph Schlitz Brewing Co (Milwaukee) and The Stroh Brewery Company (Detroit) where he was Director of Brewing & Special Products. Ray is well respected within the brewing community, belonging to several professional associations including the Master Brewers Association of the Americas (MBAA) where he was their Technical Director (1999 - 2010). The MBAA also presented its Distinguished Life Service Award to Ray in 2011.Ray also has participated as a judge at the annual Great American Beer Festival in Denver as well as serving as editor and contributor to several leading brewing publications.