Mine Shaft Brewing & Cali Orchards

Valencia / Santa Clarita, CA 91355, US
Consumer Products
mineshaftbrewingpc.com

Invest In A Team Behind Some Of The Greatest Beer Brands Ever + IZZE Soda

AT THE END OF THE DAY YOUR INVESTING IN
People Passion Product Process Story

Investors will own approximately 48% of MSB please see deck ownership page.

If you like investing in the fast-growing Beverage space in pre-rev companies and like to get in at the A Round stage, we may be a perfect fit. We have a clearly defined plan, very seasoned team and a defined exit in 3 to 5 years with high multiples. We are a Reg D offering for quality accredited investors if you are open to learning more and why our investors invest in MSB let us know.:

With more than a quarter-century of experience in the beer category, specifically craft, our team’s passion for quality has on display. Leveraging our experience in the super premium, premium, premium light, sub-premium, malt liquor & flavored malt beverage categories, our brew crew has been involved in the development and introduction of both specialty and seasonal brews, including brewing, packaging, marketing, and sales.

MSB has chosen to start contract brewing its line extension Cali Orchards Hard Sparkling Water with is its great distributor buy in while it continues to raise capital for the MSB brewery facility. Cali Orchards will give MSB a healthy revenue stream and will also allow MSB to create more brand awareness and drive more revenue.

This should answer any questions why distributors want Cali Orchards Hard Sparkling Water NOW

Mark Anthony Brands’ White Claw variety pack, volume sales of which were up 320 percent through May 19, according to IRI. Volume sales of White Claw Black Cherry were also up 308 percent during the period, while volume sales of Boston Beer Company’s Truly Hard Seltzer berry mixed pack were up a whopping 604 percent year-to-date through mid-May.

After drilling into the concept and plan the MSB team and helping in drafting the deal structure I decided to invest and even got my family to invest too.
Alan, NYC Private Equity


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Summary

Prior Year Revenue Current Year Revenue Next Year Revenue
Company Age Employees Sub-Industry
5 years, 9 months 0 Beverages
Company Type Stock Exchange Stock Symbol
Privately-Held - -

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Craft Beer, Cider & Sparkling Hard Water

Beer, Cider & Hard Sparkling Water with a creative twist, all brewed by a nationally award-winning brewmaster.

What is MSB?
Mine Shaft Brewing is a large scale destination brewery in town that is loved by millions worldwide. We anticipate seeing over 400K visitors the first full year of operation. MSB will have a retail store and will do brewery tours and host special events.

Is MSB a BrewPub?
No MSB is not a brewpub, MSB is a large scale brewery with a full restaurant and retail store and a tasting bar area.

How have distributors received MSB?
Distributors love MSB for many reasons. For one scale and the teams experience in the space and the understanding of the space. We see our distributors and retailers as our business partners and we have zero interest is self-distribution. Over 90% of our initial 60K bbl. capacity is allocated to distributors.

Management

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Managing/Manager Manager
Rich Burnes

Rich BurnesManager - Richard brings over eight years of experience with Stroh Brewery. Rich managed marketing functions for nationally distributed Stroh family of brands. Developed and implemented brand advertising creative and media plans, national consumer promotion plans, and regional refund programs. Determined market research needs and formulated research plan. Supervised the design and production of packaging graphics and merchandising materials to support brands.
Administered process for the development and implementation of new product introductions from initial concept through market launch. Responsibilities included supervising consumer research activities, developing brand positioning strategies, managing packaging, and point-of-sale design and development, and implementing the advertising strategy.
Rich was responsible for the financial analysis and approval of regional pricing proposals regarding profitability, sales, and consistency with marketing strategy.

Managing/Manager Financial Officer
John Logan

John LoganJohn brings a career as a CPA, CEO and CFO. John started an outsourcing company in 1992 that grew to $12MM in five years and was an INC Magazine fastest growing company in 1997. John merged the company in 2001 and became CEO, and in 2004 sold his share. John graduated with a degree in Accounting and spent six years with a ""Big 8"" CPA firm. John spent ten years with two large organizations as CFO and became experienced in operations.

Managing/Manager Manager
Tim Andrew Nemeckay

Tim  Andrew NemeckayTim brings finance, sales and consulting experience in the craft beer space to Mine Shaft Brewery. Tim has been an entrepreneur, advisor, consultant, investor, and executive of companies in Beverage, Auto, Banking, Green Energy, and Consumer Goods. Tim has extensive experience in new businesses, including capitalization, business development, sales, marketing, branding, and PR. Tim also brings a vision.

Managing/Manager Marketing
Scott Rozek

Scott RozekMarketing - Scott has over 30 years of experience in marketing market research, new product development, and advertising including 12 years of experience with the Stroh Brewery Company. At Stroh, he was directly involved in coordinating the expansion of the Stroh Brand into 20 western states. As an assistant brand manager on Stroh’s/Stroh Light, his focus was on promotion programs, pricing, and new packaging changes. He supervised the development of Sundance Juice from initial product & package design, through product launch and national expansion. the precursor for the product now known as Izze Sparkling Juice. Since 1994, Scott has been the co-owner of Unisearch Partners, Inc., a custom market research company specializing in integrated quant-qual techniques and qualitative studies. The firm has been an industry leader in Super Bowl ad testing for over 15 years, testing SB ads forclients like Frito-Lay (Doritos), Anheuser-Busch and PepsiCo among others.

Advisor
Ed Benfield

Ed BenfieldConsumer Research Advisor - Ed has over thirty years of experience as a professional market researcher on both the client and supplier sides of the business. He is an expert in consumer research and an accomplished focus group moderator. Ed has been co-owner and president of Unisearch Partners, a custom marketing research and consulting company since 1994. In addition to his broad-based knowledge of consumer research, Ed Benfield brings considerable expertise in research design and quantitative analysis to the MSB team of advisors. He has 13 years of direct beer research experience as manager and director of market research at the Olympia Brewing Company in Washington and the Stroh Brewery Company in Michigan, and has served major clients in the beer industry during his entire 20 years with Unisearch. Among his specialties are the design, analysis and implementation of quantitative and qualitative studies on beer taste testing, sensory evaluation, brand / user imagery and advertising.

Vice President Operations
James Weinberg

James WeinbergJames brings 13 years of materials/purchasing management experience from time spent at the Stroh Brewery Co. He purchased over $600MM annually in packaging materials for eight domestic breweries. James brings procurement, inventory control, package development and service levels with 25 major suppliers. He was also responsible for the total logistics of all packaging materials including price negotiation, production quantities, inventory control, warehousing and graphics coordination.

Advisor
Leslie Burnes

Leslie BurnesBrand Management Advisor - Leslie brings 10 years of New Products and Branding experience from the Stroh Brewery and four years from Walt Disney. Leslie started her career with Stroh Brewery in pricing and worked her way up as Corporate Pricing Analyst, Field Pricing Analyst, Associate New Products Manager, Senior Associate Brand Manager, Responsible for all marketing functions for New Products, nationally distributed Old Milwaukee Brands, and the Stroh family of brands. Supervised new product introductions from initial concept through market launch. Developed and implemented brand advertising creative and media plans, national consumer promotion plans and regional refund programs. Determined market research needs and formulated research plan. Managed design and production of package graphics and merchandising materials. In addition Leslie administered $20 million annual price promotion budget.

Business Development
Charlie Whittington

Charlie WhittingtonKey Accounts / Business Development - Charlie brings many years of regional and territory sales and has been a top achiever in all his previous sales management roles.

Advisor
Jay Stevens

Jay StevensAmbassador Liaison - Jay brings pro athletes on as product ambassadors into retail, distributor and club channels. He is also a Firefighter Paramedic for Unified Fire Authority and goalie for the Utah Grizzlies.

Advisor
Bernard Pekor

Bernard PekorInternational Sales Advisor - Bernie brings 16 years of Stroh Brewery Company experience including Project and Pricing Analyst, National Retail Sales Administration, Puerto Rico, and International Sales and Marketing. Bernie developed and executed sales strategies in Asia, Europe, Australia/New Zealand, Middle East/Africa, Latin America and the Caribbean. He’s managed international sales reps and planned, directed and coordinated marketing efforts. Bernie Increased international sales by 140% and expanded the number of export countries by 106% by increasing distribution and creating strategic sales and marketing campaigns. He expanded private label products in Japan, Taiwan, South Korea and Brazil, and established a joint venture with Rajasthan Breweries resulting in the first foreign beer for sale in India. He has secured contract brewing arrangements with Sapporo, Cerveceria Chile, Loblaw’s (Canada), Bacardi-Martini, etc.

Advisor
Dan Jankowski

Dan JankowskiDistributor/Sales Advisor - Dan brings over 30 years of outstanding industry management experience to Mine Shaft Brewing. Dan worked for over 17 years for Stroh, Schlitz and Miller Coors as a District, Zone and Unit Sales Manager. In addition, Dan also worked on the distributor side of the business for 18+ years in positions ranging from Sales Manager, Director of Sales/Operations to General Manager.

Senior Advisor
Ray Klimovitz

Ray KlimovitzRay KIimovitz is currently the President of Klimovitz Brewing Consultants, Inc. where he acts as Alternating Proprietor (AP) Brewmaster for a number of craft brewers. Ray has 40+ years of experience in the beverage industry, including tenure at Joseph Schlitz Brewing Co (Milwaukee) and The Stroh Brewery Company (Detroit) where he was Director of Brewing & Special Products. Ray is well respected within the brewing community, belonging to several professional associations including the Master Brewers Association of the Americas (MBAA) where he was their Technical Director (1999 - 2010). The MBAA also presented its Distinguished Life Service Award to Ray in 2011.Ray also has participated as a judge at the annual Great American Beer Festival in Denver as well as serving as editor and contributor to several leading brewing publications.

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Invested Amount:
Individual Investor
Rebekka Grun von Jolk

I'm an individual investor from Washington D.C. Metro Area, Washington, D.C.. I'm currently Assistant to the President at The World Bank in the Public Policy industry. I'm interested in pre-revenue and post-revenue companies from all industry sectors.

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Individual Investor
Martin Alan Baggett

MD

Invested Amount:
Individual Investor
Johnny Wu

I'm an individual investor from Greater New York City Area, New York. I'm currently Managing Director at Barclays Capital in the Financial Services industry. I'm interested in pre-revenue and post-revenue companies from all industry sectors.

Invested Amount:
Individual Investor
Alan Molina

Alan Molina is a life-long resident of New Jersey. He was born and raised in Union City, attended high school in Jersey City and graduated from Rutgers College, in New Brunswick. He obtained his law degree from Syracuse College of Law and has been practicing law in New Jersey and New York for over twenty years.

Invested Amount:
Individual Investor
Dan O'Bryon

Daniel J. O'Bryon is vice president, treasurer for PolyOne Corporation, the world’s
premier provider of specialty polymer materials, services and solutions.    Mr.
O'Bryon is responsible for all aspects of the company’s credit structure, cash
management, insurance and capital markets transactions.
Mr. O’Bryon joined PolyOne in 2006 as finance director of PolyOne Distribution.
Previously, he spent 10 years with Moen Inc., mostly recently in the role of
business unit controller.
Mr. O’Bryon earned a bachelor’s degree in physics and business administration
from Houghton College and a master’s degree in business administration from
Loyola College. He serves as a trustee on the Board of Directors of Youth
Challenge and is the national liaison on the local board of Financial Executives
International.

Invested Amount:
Individual Investor
Lenny Esmond

I'm an individual investor from Greater Los Angeles Area. I'm currently President at Esmond & Associates Inc. in the Accounting industry. I'm interested in pre-revenue and post-revenue companies from all industry sectors.

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Michael Reilly

Oil & Gas

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Terry Polistina

Board Member at Spectrum Brands

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Individual Investor
Alan Wayne

CCMP Capital

Angel Group
John VanDeusen Director, Bose Corporation

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Individual Investor
Larry Pate

HTS TEXAS Professional Summery:

With offices in Houston, Austin, Beaumont, Dallas/Fort Worth, and San Antonio, HTS Texas provides custom HVAC solutions for projects of all magnitudes in the commercial, institutional, healthcare, technology, and industrial sectors. HTS Texas credits its impressive growth and market share to a steadfast commitment to the shared success of individuals involved in the design, selection, installation and maintenance of HVAC solutions. At HTS we are focused on building strong relationships while placing an unwavering emphasis on the end-user having a fantastic ownership experience. HTS Texas provides the most reliable and efficient HVAC equipment and building automation controls that will significantly reduce total utility costs.

Individual Professional Summery:

Construction Professional with a proven track record of completing difficult projects on schedule and on budget. Excellent interpersonal skills, a professional at...

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Individual Investor
Iain Taylor

Invested Amount:
Individual Investor
Herman Koster

I am a healthcare business owner located in El Paso, Texas who is looking to invest in companies from a wide variety of industries.

Funding

102%

Funding Goal$14,990,000

Funding Raised So Far$4,500,000

Funding Commitments$10,800,000

Funding Remaining$0

Funding TypeEquity

Pre-Money Valuation

Investor Ownership

Interest / Dividend

Previous Funding

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