Business Products & Services Company



Funding Goal
Funding Raised So Far $29,999,999
Funding Commitments $0
Funding Remaining
Funding Type Common Equity
Pre-Money Valuation
Investor Ownership
Interest / Dividend
Previous Funding

Company Overview

newBrandAnalytics offers social BI solutions, delivering consumer intelligence and competitive insights for the hospitality/retail sectors.

newBrandAnalytics is the leading provider of social business intelligence solutions delivering unmatched guest satisfaction, consumer intelligence, and competitive insight for the Hospitality, Restaurant and Retail industries.

newBrandAnalytics' flagship and enterprise grade product, nBA Insight, enables customer satisfaction focused organizations to identify real-time key insights from guest feedback from social media and internal sources.

newBrandAnalytics insight is proven to yield operational improvement, enhanced marketing opportunities, and new strategic initiatives that drive increased revenue and guest count.

The company serves clients across food and beverage, hospitality, retail, and government industries, including Five Guys, Hyatt Hotels, Hersha, Ruby Tuesday, Darden, Dicks Sporting Goods, the District of Columbia and many more.

lock icon

Invest in Company

Sign up or log in now to unlock profile details and access financials, company documents, and invest in companies.

Business Summary

Company Age 13 years, 7 months
Employees 18
Sub-Industry Other Business Products & Services
Prior Year Revenue
Current Year Revenue
Next Year Revenue


Kristin Muhlner
Chief Executive Officer
Kristin M......

Kristin leads the charge to deliver game-changing solutions to customers.As a veteran of the software industry, Kristin brings more than 20 years experience in driving strategy and operations of wildly successful software providers.

It was her vision and leadership that made her a success at companies like Rollstream, webMethods, Deloitte Consulting and Andersen Consulting.

Lenn Kurtzman
Chief Financial Officer
Lenn K......

Lenn brings more than 25 years of financial experience guiding early and mid-stage technology-oriented companies to nBA.

In that time, hes covered every aspect of a software companys financials including private equity financing, merger and acquisitions, bank financing, and the charge through initial public offering.

Lenn started his career at Deloitte, spent many years at Sterling Software and was most recently CFO of Approva Corporation.

David Murrell
Chief Technology Officer
David M......

Dave makes sure the product works as advertised. Hes an expert in delivering enterprise quality software-as-a-service solutions.

By using his rare combination of technical skills, business acumen and an intense can do attitude, Dave leads engineering to reliably deliver high quality products on time and within budget.

Dave cut his teeth in organizations like CGI-AMS, webMethods, Software AG and was most recently CTO of Rollstream.

Susan Ganeshan
Chief Marketing Officer
Susan G......

Susan is passionate about delivering customer focused solutions and leading the charge to create buzz around our products and solutions.

With product management, corporate marketing and software strategy experience, Susan is focused on customer success, brand consistency, product innovation and differentiation, but its her PowerPoint skills that are most treasured at nBA.

Her prior experience includes senior leadership roles in Software AG, webMethods, Checkfree and Deloitte Consulting.

Sagie Davidovich
Vice President Engineering
Sagie D......

An Entrepreneur, technological visionary and semantic web Enthusiast. An active contributor to the world-wide Scala community, striving to bridge the gap between human & machine reasoning and interaction.

An active angel investor, and enjoys mentoring and helping the local start-up community.
For the past 10 years he's been busy solving exciting challenges, and in the spare time creating new ones.
Passionate about computational knowledge representation, acquisition, storage, reasoning and processing.
In the last 7 years Sagie has been serving in executive yet hands-on technological positions in web-scale NLP, data mining and IR related companies.

Prior to joining newBrandAnalytics as GM of nBA-IL and SVP of R&D, Sagie served as VP R&D of Semantinet for 2 years, co-founded Delver, a social search engine (acquired by sears), where he served as the CTO.

Steve Quan
Vice President Business Development
Steve Q......

Dealmaker, negotiator, and lawyer with 17+ years of experience in commercial transactions mainly focused on digital services, online media, local marketing & commerce, mobile/wireless, and B2B / SaaS social media business intelligence solutions.

Barton Phillips
Executive Vice President Sales
Barton P......

Barton likes to drive, and we dont just mean down I-66, he loves driving nBAs global sales and revenue. He has a record of focusing sales teams within market leading enterprise application companies.

Previously, he was an Area VP of Sales with Salesforce, where he was responsible for the Mid Atlantic and US Public Sector.

Barton started his career in consulting at American Management Systems, moved into software sales with Siebel Systems and also spent time at Oracle.

Ashish Gambhir
Vice President
Ashish G......

An entrepreneur and advisor to academic institutions and technology startups,Ashish G...... is a co-founder at newBrandAnalytics and Venture Advisor at Blue Tiger Ventures. He helped create and drive the adoption of enterprise software that converts unsolicited, publicly available customer commentary from social media posts and other unstructured information into operational intelligence for businesses. Cornell Universitys Center for Hospitality Research examined this emerging approach as part of its curriculum and the software is being actively used in places from Gordon Biersch to the Government of Washington DC. Additionally, he serves as a virtual Entrepreneur in Residence at Cornell University and a visiting Entrepreneur at the University of Maryland. Earlier in his career, he held roles at IBM, Deloitte, GE Energy and the Late Show with David Letterman. Ashish earned his MBA from Cornell University and BS in Finance and Information Technology from the University of Maryland.

Vivek Sagi
Chief Technology Officer
Vivek S......

Hiring for Software Development Managers, Technical Program Managers and Solutions Architects.

Gar Richlin
Gar R......

Gar has spent most of his career working with emerging growth companies.

He is currently working with early-stage companies through his firm R....../Dale, LLC.

At the end of 2011, Gar retired as the President and Chief Operating Officer of Clearspring Technologies, Inc. the provider of the largest sharing platform for online content.

From 2001 to 2005 he was President and Chief Operating Officer of, the leading performance-based provider of marketing solutions for interactive advertisers and publishers., a venture-backed company, was purchased by AOL in August of 2004 for $435 million.

Before joining, Gar was COO and CFO of SITEL Corporation, a New York Stock Exchange global provider of outsourced call-center services to large corporations.

Gar joined SITEL from Alex. Brown & Sons, where he was head of investment banking from 1991 to 1998.

During that period, Alex.

Tige Savage
Tige S......

Tige S...... Revolution LLC with Steve Case, where he is Managing Director and leads Revolution's deal-making and venture capital efforts. Tige has been named one of the Washington, D.C. area's 100 "Tech Titans" and serves, or has served on, the boards of Revolution portfolio companies LivingSocial, Flexcar (Zipcar), UberMedia, Revolution Money, HelloWallet, Personal, Clearspring, Snagfilms, and Qloud (Buzznet).

Previously, Tige was a Corporate Vice President of Time Warner and a senior member of Time Warner Ventures, where his team invested in private companies innovating at the intersections of media and technology. Prior to joining Time Warner Ventures, he was the Executive Vice President and a founder of Riggs Capital Partners, where he invested in companies and funds focused on a variety of technology, media, and communications-oriented growth industries.

Zach Boisi
Zach B......

Zach safeguards our customers success with social intelligence, and starts each meeting off with a joke.

He leads a team of industry experts responsible for helping customers decipher the meaning behind their data, empowering them to take action.

Before nBA, he worked in strategic roles at both Network Solutions and Sears Holdings Corporation, where he worked after earning his MBA from Wharton.

Neil Kataria
Neil K......

Neil K...... is an entrepreneur and angel investor and is currently working on his next company, Blue Tiger Labs, which is developing a personalized, mobile commerce platform enabling consumers and businesses to maker smarter, local purchasing decisions. The mobile application, PriceSpotting, enables local price comparison of any item within a geographical area while enabling the community to share local products, in store pricing, unadvertised discounts, and insider specials.

Prior to Blue Tiger Labs, Neil founded newBrandAnalytics, a social analytics company in 2010 along with Kam Desai and Ashish Gambhir, which pioneered a new way for businesses to understand their customers through the social web at a store level. Backed by New Enterprise Associates (NEA), Revolution Ventures, TEF, and Thayer Ventures, the software platform converts unsolicited, publicly available customer commentary from social media posts into operational and customer loyalty intelligence for businesses.

Kam Desai
Kam D......

Kam is a serial entrepreneur whos obsessed with inventing and making products that dont just speak to customers but kisses them on the lips.

Once an operator one of the largest Aveda concept spas in the Bay Area, it comes naturally to him to think like a GM about improvements.

Previously, Kam co-founded Conformia Software (acquired by Oracle), and developed web crawling technologies for

Scott B......

Director of QA at newBrandAnalytics


Funding Goal
Funding Raised So Far $29,999,999
Funding Commitments $0
Funding Remaining
Funding Type Common Equity
Pre-Money Valuation
Investor Ownership
Interest / Dividend
Previous Funding




Washington, DC 20001, US

Top 10 Tips for Entrepreneurs Seeking Funding

Users who follow these tips increase their fundraising odds substantially.

  • Complete Your Funding Profile
    • Complete your funding profile with all sections filled, including your products and services, a complete management team with headshots, and slideshow with product images.
  • Complete a Business Plan (Optional)
    • Complete a Business Plan in EquityNet and refine your financial projections using the benchmarking alerts in the Business Plan Analysis report.
  • Upload Important Investment Documents
    • Upload and present any other important investment documents such as pitch decks, financial statements, and offering materials.
  • Use EquityNet Crowdcast
    • Use the EquityNet Crowdcast system to automatically email invitations to your contacts in order to build additional exposure for your company.
  • Construct Concise Introductory Messages
    • Construct and send a concise introductory message to investors, including primary reasons why they should want to invest such as KPIs, expected returns, and forecasted revenue.
  • Be Proactive in Messaging Investors
    • Be proactive in messaging many investors and include a simple way for them to connect with you for a web meeting or call, such as a Calendly link.
  • Use the Activity System
    • Use the Activity system to track interested investors, and send prompt follow-up messages to investors who viewed your profile or showed interest.
  • Prepare for Due Diligence
    • Prepare for due diligence questions by interested investors and use your Business Plan and investment documents to satisfy such requests.
  • Keep Your Funding Profile Updated
    • Keep your funding profile updated with new funding raised/committed and message interested investors with any new milestones achieved.
  • Do Not Respond to Unknown Investors
    • Do not respond to or engage any parties outside of EquityNet that are not listed as approved investors (this may happen due to your public profile and LinkedIn connections).