Consumer Products Company

Peaceful Easy Company, LLC

47%

Funding Goal $750,000
Funding Raised So Far $175,000
Funding Commitments $175,000
Funding Remaining $400,000
Funding Type Convertible Debt
Pre-Money Valuation
Investor Ownership
Interest / Dividend
Previous Funding

Company Overview


Cannabis-focused Peaceful Easy Company (PEC) is an Intellectual Property (IP) Licensing company, addressing the unmet needs of the 40+ demographic. It licenses the Peaceful Easy Feeling™ cannabis product line to legal cannabis operators in the U.S.

Peaceful Easy Company is an IP licensing and marketing company servicing cannabis industry operators.

PEC seamlessly plugs into an already existing and successful supply chain – all IP licensees who sell the products are well-established, market-dominant, legal cannabis operators. The IP licensing model brings multiple competitive advantages to the operator's business that help them grow their market share and boost their margins by lowering customer acquisition costs and increasing customer lifetime value, directly translating to higher profits.

PEC generates royalty revenue when Peaceful Easy Feeling™ cannabis products and merchandise are sold anywhere in the world. Peaceful Easy Company's business is built around its highly valuable intellectual property that creates a predictable royalty revenue stream, and an impressively low-risk high-margin business.

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Business Summary


Company Age
Employees
Sub-Industry
Prior Year Revenue
Current Year Revenue
Next Year Revenue

Products/Services


Peaceful Easy Feeling

Peaceful Easy Feeling™ is a premium, mellower cannabis product line with an authentic California vibe. Leveraging a highly recognizable song title, the brand evokes both nostalgia and positive emotions in its target audience: “bringing people together and making them feel good.”

The Peaceful Easy Feeling™ cannabis line offers three distinct experiences: Chill, Joy, and Awesome for the unmet needs of the 40+ demographic. Each experience is available in four formats: single preroll, multi-preroll pack, flower, and gummies.

Peaceful Easy Company is an IP licensing and marketing company servicing cannabis industry operators. The licensing model brings multiple competitive advantages to the licensee's business that help them grow their market share and boost their margins by lowering customer acquisition costs and increasing customer lifetime value, directly translating to higher profits.

Management


Michael Apstein
Chief Executive Officer
Michael A......

Michael has been executing successful business and brand strategies in the mid-market space for over 30 years. Among his multiple startups, mergers, acquisitions, and exits are two brands he drove into the “Top 1,000” Brands in the US. With a primary focus on health and wellness, and an emphasis on how brands connect with consumers, Michael has won numerous industry awards and been profiled in the Wall Street Journal, Success, Money, and NBC’s Dateline. Companies owned or operated by Michael have generated over $1 billion in revenue.

Patricio Fuentes
Chief Design
Patricio F......

With over 30 years of award-winning design, marketing, and advertising, Patricio “Pato” has earned the title “visionary.” As an expert in consumer packaged goods, he has been integral to product development for international entertainment and entrepreneurial industries. As the founder of Gelcomm Design, he has gained national and global recognition for a thoughtful approach to brand insight, analysis, strategy, and package design, and a leading-edge insight into market trend analysis, forecasting, and branding. His Fortune 100 roster of clients includes Disney, Coca-Cola, Kellogg’s, and Proctor & Gamble.

Chris Hickok
Chief Counsel/Legal Officer
Chris H......

In addition to being one of the Founding Partners at PGP, Chris operates his own law firm, HK Law, which provides boutique regulatory and corporate assistance to his cannabis clientele. With over 200 state and local temporary and annual cannabis license applications under his belt, Chris can accurately be called an expert in cannabis law. Named a “Rising Star” in business law by the American Institute of Legal Advocates, Chris spent several years in practice at Shevin Law Group, one of the leading cannabis law firms in Southern California. With deep industry relationships with retailers, cultivators, manufacturers, and distributors, Chris sits at the cannabis heart of PGP. Chris earned his JD from the University of San Francisco School of Law following having earned his BA in Sociology from UC Santa Cruz.

Anthony Finno
Executive Vice President Business Development
Anthony F......

Anthony's work focuses on executing strategic plans and nurturing relationships critical to those initiatives. His track record spans service and product categories in cannabis, wellness, hospitality, entertainment, and real estate. Since 2017, Anthony has been active in California cannabis - working with a veritable network of VIPs to structure 179K square feet of manufacturing, distribution, and cultivation projects worth more than $10M.

47%

Funding Goal $750,000
Funding Raised So Far $175,000
Funding Commitments $175,000
Funding Remaining $400,000
Funding Type Convertible Debt
Pre-Money Valuation
Investor Ownership
Interest / Dividend
Previous Funding

Documents


Contact


Peaceful Easy Company, LLC

Los Angeles, CA 90049, US

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