Proof Smart Food Inc

Livermore, CA 94550, US
Consumer Products

We produce great tasting KETO/Fitness friendly foods that are high in protein and low in carbohydrates and sugar. 2 new meals coming to market February, 2019! Pulled Pork, and Turkey Ginger (think deconstructed egg roll)

Our mission is to have a profound effect on the Diabetes and Obesity epidemic. KETO is taking off and we off the only solution in the marketplace!
Proof Smart Food will help by creating Diabetic/Fitness Friendly foods that have simple, easy to read packaging and great taste. Years ago, fat was
given a bad rap; and sugar was given a pass. The result was that sugar consumption trebled in this country. 75% of the adult population is overweight
or obese and over 35% of children are met with some form of weight challenge. Tell a Mother she is abusing her child by feeding them too much
sugar, it will likely elicit resentment. Many diseases are tied to weight and sugar intake. Diabetes and high blood pressure come to mind first with
over 600,000 deaths per month from sugar related diseases. Our answer is creating a high protein/low sugar intake without a “diet”. Our goal is to
exchange 100 grams of sugar/carbohydrates for 100 grams of protein without notice, sacrifice or hunger. We started with GREAT TASTING cookies
which consist of 16 grams of Protein in Chocolate Chip and Oatmeal Raisin with NO ADDED SUGAR. This is a quantum leap as they have more
Protein than carbohydrates. The price point will be reason able and attractive. The best part is that they taste as good if not better than any of the
sugary products. Our next product was KETO FITness Meals These are revolutionary high protein easy frozen meals that taste great! I have had
an obsession with fitness and body building my whole life. Yet getting into shape at 50, is different (way harder) than at 20. I wrote an Amazon Best
Seller in 2018 “Never too late for FITness.”

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Prior Year Revenue Current Year Revenue Next Year Revenue
Company Age Employees Sub-Industry
4 years, 6 months 4 Food
Company Type Stock Exchange Stock Symbol
Privately-Held - -

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Great Tasting Diabetic/Fitness Friendly Foods

KETO FiTness Meals!
Chicken Breast w/Olives and Capers 31g Protein 3 net carbs,
Carne Asada 34g Protein 5 net carbs
Shredded Pork 34g Protein 7 net carbs
Turkey 29g Protein 7 net carbs
We've reduced sodium and still taste amazing! All without adding sugar.

Bill won 12 of 15 bodybuilding shows so he understand what it takes to get into shape, USDA supervised production, USDA approved labels, and we have a world class chef behind us, who makes the macros work along with great taste.

We are driving demand on the consumer level. Response has been spectacular. FiTness Meals have a huge social media following with 25,000 followers on Instagram, 5,000 on Facebook, and 13,000 on LinkedIn. We do 14 posts a day on 7 Social Media platforms. We can drive business to your stores.


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President Chairman
William Hogarty

William HogartyWilliam Hogarty is a highly successful entrepreneur, having built many business’s including the second largest mortgage company in the US. He has a degree in nutrition and marketing. William has won 10 bodybuilding titles and currently is referred to as the fittest man in the US over 50! Proof Smart Food Inc. is truly William's passion, with plans to give his 30 year experience in nutrition and fitness to every person in the US since everyone is looking for a healthy easy way to experience energy and fitness never dreamed of before. William has mastered social media marketing enabling up to 8,000,000 direct daily views and Constant Contact email campaigns with over 150,000 emails weekly. William leads a balanced lifestyle and is a sought after national speaker on how to survive personal tragedy that devastates most. William's drive and determination is second to none, yet he understands his weaknesses, and builds great teams around him.

Senior Vice President Operating Officer
Roy Herman

Roy Herman Roy Herman manages operations and excels at building products, entering new sales channels, creating profitable growth, upgrading employee engagement and improving quality. He is a professional with innovative, strategic experience in the food industry, leading companies and people to better performance. Roy has worked at all levels in a variety of disciplines within organizations. He is a trusted confidant and senior management adviser, while his skills in leadership, team-building, collaboration and cross functional engagement have enabled superior results and positive relationships. Roy is accomplished in: Business Strategy , Profitability Enhancement, Sales Improvement, Forecasting, Channel Diversification, Employee Engagement, ERP Implementation, Procurement Systems, Performance Analysis, KPI’s, Contracts, Financial Reporting, Budgeting, Quality, and Labeling.

Executive Vice President Financial Officer
John Morton

John Morton John Morton, CFO, is a senior financial executive with 30+ years with high-profile, fast growing private and public organizations including Primestream Corporation, The Experts, Inc., Ener1, Technisource, Inc., Advance Promotion Technologies and Office Depot. His career is anchored by a solid foundation with a B.S. degree in Accounting in undergraduate school and a MBA in Finance for his graduate studies. He is a CPA and not only has experience as a Chief Financial Officer; He has worked as an Operations Manager, short term COO and Executive VP for a Sales function for three months. John provided critical executive management to the growth of new operations in 17 foreign countries. Along with his duties as a CFO Operations Manager and COO, he has successfully executed mergers and acquisitions as a key strategic adviser and negotiator, in four different companies.

Executive Vice President Marketing Officer
Brian Sherwood

Brian Sherwood Brian Sherwood has worked in the nutrition industry during the last 20 years in capacities ranging from retail sales, sales management and training, to product formulation, operations management, and corporate wellness education. He played Division I Tennis while earning his Bachelors degree in Biology. Brian converted his passion for helping people and experience preparing thousands of meal plans into enabling others to achieve health and change their lives.

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Invested Amount:
Angel Group
Dylan Rowley

Dyland is the CEO of Blue Wave Funding



Funding Goal$1,000,000

Funding Raised So Far$218,700

Funding Commitments$0

Funding Remaining$781,300

Funding TypeConvertible Debt

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