William Hogarty is a highly successful entrepreneur, having built many business’s including the second largest mortgage company in the US. He has a degree in nutrition and marketing. William has won 10 bodybuilding titles and currently is referred to as the fittest man in the US over 50! Proof Smart Food Inc. is truly William's passion, with plans to give his 30 year experience in nutrition and fitness to every person in the US since everyone is looking for a healthy easy way to experience energy and fitness never dreamed of before. William has mastered social media marketing enabling up to 8,000,000 direct daily views and Constant Contact email campaigns with over 150,000 emails weekly. William leads a balanced lifestyle and is a sought after national speaker on how to survive personal tragedy that devastates most. William's drive and determination is second to none, yet he understands his weaknesses, and builds great teams around him.
Senior Vice President Operating Officer
Roy Herman manages operations and excels at building products, entering new sales channels, creating profitable growth, upgrading employee engagement and improving quality. He is a professional with innovative, strategic experience in the food industry, leading companies and people to better performance. Roy has worked at all levels in a variety of disciplines within organizations. He is a trusted confidant and senior management adviser, while his skills in leadership, team-building, collaboration and cross functional engagement have enabled superior results and positive relationships. Roy is accomplished in: Business Strategy , Profitability Enhancement, Sales Improvement, Forecasting, Channel Diversification, Employee Engagement, ERP Implementation, Procurement Systems, Performance Analysis, KPI’s, Contracts, Financial Reporting, Budgeting, Quality, and Labeling.
Executive Vice President Financial Officer
John Morton, CFO, is a senior financial executive with 30+ years with high-profile, fast growing private and public organizations including Primestream Corporation, The Experts, Inc., Ener1, Technisource, Inc., Advance Promotion Technologies and Office Depot. His career is anchored by a solid foundation with a B.S. degree in Accounting in undergraduate school and a MBA in Finance for his graduate studies. He is a CPA and not only has experience as a Chief Financial Officer; He has worked as an Operations Manager, short term COO and Executive VP for a Sales function for three months. John provided critical executive management to the growth of new operations in 17 foreign countries. Along with his duties as a CFO Operations Manager and COO, he has successfully executed mergers and acquisitions as a key strategic adviser and negotiator, in four different companies.
Executive Vice President Marketing Officer
Brian Sherwood has worked in the nutrition industry during the last 20 years in capacities ranging from retail sales, sales management and training, to product formulation, operations management, and corporate wellness education. He played Division I Tennis while earning his Bachelors degree in Biology. Brian converted his passion for helping people and experience preparing thousands of meal plans into enabling others to achieve health and change their lives.