Consumer Products Company

Xero Shoes | Feel the World, Inc.


Funding Goal $1,000,000
Funding Raised So Far $1,011,208
Funding Commitments $57,024
Funding Remaining $0
Funding Type Common Equity
Pre-Money Valuation
Investor Ownership
Interest / Dividend
Previous Funding

Company Overview

Xero Shoes is a woman-owned lifestyle footwear brand with foot-crafted shoes and sandals that let your feet do what's natural -- bend, flex, move, and Feel The World®.

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Business Summary

Company Age 12 years, 3 months
Employees 56
Sub-Industry Textile - Apparel Footwear & Accessories
Prior Year Revenue
Current Year Revenue
Next Year Revenue


Casual and Performance Footwear

It's simple: We believe in feet.

Your feet are supposed to bend, move, flex, and feel. Xero Shoes' foot-first designs let your feet do what’s natural.

Natural Fit -- Wide toe boxes let your toes spread and relax. A non-elevated "zero-drop" heel for proper posture.

Natural Motion -- XEROs are so flexible you can roll them up and put them in your pack or pocket (great for travel), and light enough that you may forget you have them on. And they're low to the ground for balance and agility.

Natural Feel -- Our patented FeelTrue® soles give you four levels of protection, while still providing your feet and brain with the stimulation they need.

Distinguishing design elements used across a product line make up the Brand DNA, or the "redline." Our redline includes:

-Huarache-sandal inspired heel straps
-Light weight

You can view our current product line at


Steven Sashen
Chief Executive Officer
Steven Sashen

Co-founder and CEO Steven Sashen is Xero's strategic and marketing visionary. He is a Masters All-American sprinter and his diverse background includes creating Scriptware, word processing software for film and TV writers, and working professionally as a stand-up comedian and Emmy award-winning television personality. He has created numerous instructional, educational, and comedic videos for the Company that have received over 2 million views and helped establish the brand’s authenticity and personality. Steven has a BS from Duke University and an MFA from Columbia University.

Lena Phoenix
President Financial Officer
Lena Phoenix

Co-founder and primary shareholder Lena Phoenix currently serves as President. A fourth-generation entrepreneur, she previously founded and sold a mortgage company. Since that sale, she has served as President of a management, internet marketing and publishing company, and managed operations for a housing cooperative. She is also an award-winning author. Lena attended Reed College and holds a BA from Naropa University.

Dennis Driscoll
Chief Design
Dennis Driscoll

Chief Product Officer Dennis Driscoll was previously the Global Design Director for Crocs, Inc., a billion dollar per year public footwear corporation, where he managed all of the new product designers. Dennis was one of four founders of Avia Athletic Footwear, which grew to $500 million in revenue and was acquired by Reebok. He has held senior positions at Converse, Wilson Sporting Goods, Doc Martens Footwear, and Osaga Athletic Footwear.


Individual Investor
Alexander Arrow

I am a medical technology executive and former med tech equity analyst who has worked in the industry since 1996. I have made direct angel investments in InTouch Health (acquired by Teledoc this year), Protagenic Therapeutics, Inc., Neurotrope Therapeutics, Mohawk, Spineview, Inc., Carlsmed, Inc., Guided Delivery Systems (now Ancura), Xero Shoes, and Commuter Cars, Inc. and others. My typical investment size is $10K - $50K.

Investment Type
Investment Round
Investment Date


Funding Goal $1,000,000
Funding Raised So Far $1,011,208
Funding Commitments $57,024
Funding Remaining $0
Funding Type Common Equity
Pre-Money Valuation
Investor Ownership
Interest / Dividend
Previous Funding



Xero Shoes | Feel the World, Inc.

Broomfield, CO 80021, US

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