Consumer Products Company
Xero Shoes is a woman-owned lifestyle footwear brand with foot-crafted shoes and sandals that let your feet do what's natural -- bend, flex, move, and Feel The World®.
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It's simple: We believe in feet.Your feet are supposed to bend, move, flex, and feel. Xero Shoes' foot-first designs let your feet do what’s natural. Natural Fit -- Wide toe boxes let your toes spread and relax. A non-elevated "zero-drop" heel for proper posture.Natural Motion -- XEROs are so flexible you can roll them up and put them in your pack or pocket (great for travel), and light enough that you may forget you have them on. And they're low to the ground for balance and agility.Natural Feel -- Our patented FeelTrue® soles give you four levels of protection, while still providing your feet and brain with the stimulation they need.Distinguishing design elements used across a product line make up the Brand DNA, or the "redline." Our redline includes:-Huarache-sandal inspired heel straps-Light weight -Ground-hugging -SimplicityYou can view our current product line at https://xeroshoes.com/shop/
Co-founder and CEO Steven Sashen is Xero's strategic and marketing visionary. He is a Masters All-American sprinter and his diverse background includes creating Scriptware, word processing software for film and TV writers, and working professionally as a stand-up comedian and Emmy award-winning television personality. He has created numerous instructional, educational, and comedic videos for the Company that have received over 2 million views and helped establish the brand’s authenticity and personality. Steven has a BS from Duke University and an MFA from Columbia University.
Co-founder and primary shareholder Lena Phoenix currently serves as President. A fourth-generation entrepreneur, she previously founded and sold a mortgage company. Since that sale, she has served as President of a management, internet marketing and publishing company, and managed operations for a housing cooperative. She is also an award-winning author. Lena attended Reed College and holds a BA from Naropa University.
Chief Product Officer Dennis Driscoll was previously the Global Design Director for Crocs, Inc., a billion dollar per year public footwear corporation, where he managed all of the new product designers. Dennis was one of four founders of Avia Athletic Footwear, which grew to $500 million in revenue and was acquired by Reebok. He has held senior positions at Converse, Wilson Sporting Goods, Doc Martens Footwear, and Osaga Athletic Footwear.
I am a medical technology executive and former med tech equity analyst who has worked in the industry since 1996. I have made direct angel investments in InTouch Health (acquired by Teledoc this year), Protagenic Therapeutics, Inc., Neurotrope Therapeutics, Mohawk, Spineview, Inc., Carlsmed, Inc., Guided Delivery Systems (now Ancura), Xero Shoes, and Commuter Cars, Inc. and others. My typical investment size is $10K - $50K.
Broomfield, CO 80021, US
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