Xero Shoes | Feel the World, Inc.

Broomfield, CO 80021, US
Consumer Products

Xero Shoes is a woman-owned lifestyle footwear brand with foot-crafted shoes and sandals that let your feet do what's natural -- bend, flex, move, and Feel The World®.

Xero Shoes® product lines currently include minimalist casual and athletic shoes, ready-to-wear performance recreation sandals, and do-it-yourself (DIY) sandal kits. Its products are sold directly to customers through its own website, via third party sites such as Amazon, in certain retail stores/kiosks, and to wholesale and international distribution partners.


2019 revenue was $12.129,334. As of 6/30/2020, we already have revenue of $9,347,030, up 77% over January-June 2019 revenue for this period.

The co-founders, husband and wife team Steven Sashen and Lena Phoenix, appeared on the ABC TV Show Shark Tank in 2013, and reruns continue to air on CNBC.


Xero Shoes® designs have wide toe boxes to let the toes spread, flexible soles that allow the feet to bend, zero-drop non-elevated heels, and a patented sole design that provides both ground-feel and protection.

Xero Shoes® are lightweight, travel-friendly, and made to handle a diverse range of recreational activities including running, hiking and casual wear.

Xero Shoes® have a 5,000-mile sole warranty and come in a range of competitive price points currently from $24.95-$149.95

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Company Age Employees Sub-Industry
10 years, 9 months 56 Textile - Apparel Footwear & Accessories

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Casual and Performance Footwear

It's simple: We believe in feet.

Your feet are supposed to bend, move, flex, and feel. Xero Shoes' foot-first designs let your feet do what’s natural.

Natural Fit -- Wide toe boxes let your toes spread and relax. A non-elevated "zero-drop" heel for proper posture.

Natural Motion -- XEROs are so flexible you can roll them up and put them in your pack or pocket (great for travel), and light enough that you may forget you have them on. And they're low to the ground for balance and agility.

Natural Feel -- Our patented FeelTrue® soles give you four levels of protection, while still providing your feet and brain with the stimulation they need.

Distinguishing design elements used across a product line make up the Brand DNA, or the "redline." Our redline includes:

-Huarache-sandal inspired heel straps
-Light weight

You can view our current product line at https://xeroshoes.com/shop/


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Chief Executive Officer
Steven Sashen

Steven SashenCo-founder and CEO Steven Sashen is Xero's strategic and marketing visionary. He is a Masters All-American sprinter and his diverse background includes creating Scriptware, word processing software for film and TV writers, and working professionally as a stand-up comedian and Emmy award-winning television personality. He has created numerous instructional, educational, and comedic videos for the Company that have received over 2 million views and helped establish the brand’s authenticity and personality. Steven has a BS from Duke University and an MFA from Columbia University.

President Financial Officer
Lena Phoenix

Lena PhoenixCo-founder and primary shareholder Lena Phoenix currently serves as President. A fourth-generation entrepreneur, she previously founded and sold a mortgage company. Since that sale, she has served as President of a management, internet marketing and publishing company, and managed operations for a housing cooperative. She is also an award-winning author. Lena attended Reed College and holds a BA from Naropa University.

Chief Design
Dennis Driscoll

Dennis DriscollChief Product Officer Dennis Driscoll was previously the Global Design Director for Crocs, Inc., a billion dollar per year public footwear corporation, where he managed all of the new product designers. Dennis was one of four founders of Avia Athletic Footwear, which grew to $500 million in revenue and was acquired by Reebok. He has held senior positions at Converse, Wilson Sporting Goods, Doc Martens Footwear, and Osaga Athletic Footwear.

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Individual Investor
Alexander Arrow

I am a medical technology executive and former med tech equity analyst who has worked in the industry since 1996. I have made direct angel investments in InTouch Health (acquired by Teledoc this year), Protagenic Therapeutics, Inc., Neurotrope Therapeutics, Mohawk, Spineview, Inc., Carlsmed, Inc., Guided Delivery Systems (now Ancura), Xero Shoes, and Commuter Cars, Inc. and others. My typical investment size is $10K - $50K.



Funding Goal$1,000,000

Funding Raised So Far$1,011,208

Funding Commitments$57,024

Funding Remaining$0

Funding TypeEquity

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