San Francisco, CA 94108, US
Web Service Software
helloyebo.com

Yebo helps brands uncover hard-to-find online communities where their products are being talked about, so they can tap into loyal followers and evangelists.

*** We're starting discussions with two strategic investors to co-develop our Social Media Analytics product ***


Our Social Media Analytics product will deliver two simple yet powerful benefits to marketers: 

1. Greater Campaign ROI: Material increase in return on marketing investment by providing deeper visibility into how campaign assets (digital ads and marketing language) are engaged with and disseminated post initial campaign launch, particularly on social media

2. Deeper Marketing Intelligence: Ability to see and quantify brand or campaign related conversations that emerge organically outside of a marketer’s targeted platforms or channels, particularly when those conversations are hidden in social communities


Why are we pursuing this?  

The ability for any large brand to reach customers has grown highly complex and expensive. At the same time, consumers have grown exhausted with traditional digital ads, regardless of platform or format. Consumers now prefer community-based engagement deep on social or on alternative platforms where it is increasingly hard for CMOs to market effectively. Instead of following the existing ad-tech path, the team believes it can use the learning developed at their prior artificial intelligence company that help it identify financial risk to now identify unquantified advertising and community engagement. 


The value here is 100% additive to traditional campaign analytics. It allows for direct engagement in communities (and sub-communities) that are talking about a Brand’s products in places where you traditionally have no reach and no visibility.  As brands continue to demand better visibility and optimization on advertising spend, we believe this product can be a must-have for companies and brands that want to speak directly to fans.

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Company Age Employees Sub-Industry
7 years, 5 months 2 Other Web Service Software

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How we will do it? What will we do?

The platform will digitally fingerprint a brand’s asset portfolio (logos, graphics, marketing language, etc.). The AI platform will then follow and track the campaign assets and the communication around the campaign. The analytics this will provide supplement traditional engagement metrics and is expected to offer a deeper, more complete understanding of the life of a campaign and the inherent, long-tail engagement.

Said more simply, rather than merely compiling views, likes, etc. in the old way, we can also monitor how a marketing asset or how a Brand’s marketing message gets disseminated outside of traditional engagement. For example, when a brands logo or campaign asset is integrated into a social meme or becomes the topic of conversations inside a community, we will be able to also quantify that engagement to illuminate a full view of total campaign engagement. This information is surfaced back to the brand, encapsulating the sentiment and velocity in an easy-to-use interface.

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Chief Strategic Planning
Zack Karlsson

Zack KarlssonZack is a former VP of Business Development & Digital Platforms at Capcom, a leading gaming company with $3B market cap,

Zack was previously the Training Manager for Sony Online for all of the U.S. and India.

Chief Executive Officer
David Mandel

David MandelDavid is an experienced lead and early seed stage investor, with companies acquired by Intel, Broadcom, and IBM, among others.

He was founding CEO of an artificial intelligence company and is the current Chairman. Its customers include most of the major firms on Wall Street including Fidelity Investments, UBS, Wells Fargo, Vanguard, T.Rowe Price, AIG, and Allstate Insurance.

Senior Advisor
Stephen WIlliams

Stephen WIlliamsStephen is a cofounder of YEBO.

Stephen is an expert in system scalability, augmented/virtual reality technology, and information security. He was the Lead Architect and Lead Developer of Geico web quotes.

Director Advisor
Dr. Keith Devlin

Dr. Keith DevlinProfessor of Mathematics at Stanford University. Co-founder & Executive Director of Stanford University's H-STAR institute and co-founder of the Stanford Media X research network.

Director
Marty Brodbeck

Marty BrodbeckCTO of Booking.com (holding company for Hotels.com and Priceline).

Previously CTO of Pearson Publishing, and Head of Enterprise Architecture for Pfizer and Merrill Lynch.

Investors / Lenders

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Individual Investor
Pat Baker

I'm an individual investor from Bryan/College Station, Texas. I'm currently Pastor at Area 3:16. I have extensive experience in the Oil & Energy industry. I'm interested in pre-revenue and post-revenue companies from all industry sectors.

Individual Investor
Gagan Jain

Gagan Jain has many years of onsite and offshore experience India/Barbados as IT technology and business management leader with ability to direct complex projects from business/technology concept to fully operational status. He has proven ability to work in unison with staff, consultants, vendors, technology executives, and managing/executive directors as an IT professional in diverse industries. He has worked in roles from lead software developer to technical lead/manager. His major industry vertical is Insurance with software architecture and technology focus in Life, Property/Casualty and Workers Compensation Insurance lines of business. Complex system implementation of COTS products and custom applications along with integration design/development projects with COTS document management, document generation, portals, GIS, Data Warehouse, MS-OFFICE and search engines is his forte. Involved in the system implementation and integration software design, development and integration archi...

Angel Group
Tresoro Ventures

Lead investor

Angel fund established by Frank Martinez, the cofounder of ServiceMesh, a leading cloud-computing company acquired by CSC (mrkt cap $4.7B).

Individual Investor
David Mandel

Seed investor in Broadcom (Nasdaq: BRCM), Access360 (IBM), Fulcrum
Microsystem (Intel), and lead investor for Innovent (acquired by Broadcom),
and other successful exits.

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