Crowdcast or Crowdcasting is a way for entrepreneurs to send an email invitation to their personal contacts in order to build exposure for their company.
This allows entrepreneurs to drive web traffic to their profile. This traffic can be for marketing purposes and for exposure to potential investors. When an investor views the profile and is interested, they will sign up on EquityNet and go through our investor approval process. This can be a good filter to make sure you are dealing with credible and professional investors.