Below is an article by Bankless Times entitled “EquityNet distribution deal to boost exposure to crowdfunding opportunities”
EquityNet distribution deal to boost exposure to crowdfunding opportunities
By: Tony Zerucha, Bankless Times
Feb 25, 2014
The partnership, made possible through additional unions with Crowdnetic and North Capital, is a sign of crowdfunding’s growing acceptance in mainstream finance.
The advantages for EquityNet are both easy to see and numerous. More than 46,000 sites link to MarketWatch. Depending on which source is cited, between 6 and 7.6 million unique monthly users visit.
Most of those visitors fit the profile of a likely investor. More than half (55.5%) are college graduates and 7%, or as many as 530,000 monthly visitors, are classified as “top management.” Two-thirds of MarketWatch visitors are from the United States. “MarketWatch was the obvious choice simply because they have millions of visitors per month and they are highly investor-centric,” offered EquityNet CEO Judd Hollas.
MarketWatch’s brand identity in the industry is solid. By far the top search term bringing people to MarketWatch is the name itself. When combined with the number of websites linking to it, it provides EquityNet with a familiar name in a much larger part of the market.
By bringing in Crowdnetic, EquityNet secures the services of a company experienced in the level of data aggregation appreciated by sophisticated investors. By combining these capabilities with EquityNet’s software which helps investors screen and compare opportunities, Mr. Hollas is confident that quality enhancement will flow both ways. “We will continue to bring quality businesses featured on EquityNet to Crowdnetic’s Private Offerings Dashboard featured on MarketWatch.”