Fayetteville, AR, March 25, 2015 (GLOBE NEWSWIRE) -– EquityNet is pleased to announce April Rae Mallord has joined the EquityNet team as Vice President of Business Development. Upon her addition to EquityNet, Ms. Mallord said, “EquityNet is without a doubt a leader in the crowdfunding industry. With over 60,000 members we are in a hyper-growth phase, and there is nothing I enjoy more than facilitating industry partnerships to help entrepreneurs. EquityNet's continued market leadership and my skillset are a great fit, and I really look forward to hitting the ground running.”
In making the announcement, EquityNet Founder and CEO Judd Hollas added, “We’re all very excited that April has joined the EquityNet team. Her unique skills, enthusiasm for her work, and proven track record make her the perfect person to spearhead our growth initiatives in institutional licensing, partnership development, affiliate acquisition, and outbound sales.”
Ms. Mallord will be responsible for the strategic development of EquityNet’s powerful partner network and the growth of a core revenue stream, Institutional Licensing. She will be focused on expanding the influence of EquityNet’s enterprise ecosystem to result in profit gain, media coverage and to expand EquityNet’s market share in the crowdfunding industry. Ms. Mallord will work closely with the CEO, CMO, and team of financial analysts to ensure each partnership is beneficial to the growth of EquityNet and all parties involved. She will facilitate the growing success of EquityNet’s market position, partnership program and Institutional License model by cultivating high quality leads through attending industry conferences, networking and building strong relationships with key industry players.
Prior to joining EquityNet, Ms. Mallord was in client facing, management roles including Director of Marketing at Movista, a mobile SaaS company, Digital Marketing Strategist at Shoptology, a shopper marketing agency, and Marketing Strategist at Kole Imports, a wholesale and closeout giant. These roles required her to have a deep understanding of traditional and digital customer acquisition, negotiating, market research and business technology integration. Ms. Mallord was mentored by successful entrepreneurs and Marketing leaders, such as Andy Murray (Founder of Saatchi & Saatchi X). She received her B.A. in Marketing and Computer Information Systems (CIS) in 2010 from Loyola Marymount University, Los Angeles. She received the Program Scholar Award for CIS and was inducted into the Business Honors Society, Beta Gamma Sigma, in 2009.