Press Room

9/23/2013

EquityNet Featured in Upstart Business Journal

Below is an article by UpStart Business Journal entitled "Startups take the leap into advertising their funding quests".

Startups take the leap into advertising their funding quests
By: Kent Bernhard Jr, UpStart Business Journal
September 23, 2013

The UpTake: A few brave startups are taking the leap into publicly advertising their fundraisers on crowdfunding portals just hours after new rules go into effect allowing the practice.

It didn't take Jennifer Adair long to decide she wanted to let the world know she's raising money for Mindstorm, an app startup that engages kids in learning activities through games and rewards.

"About a millisecond was about the time it took me to figure that one out," she told me.

Adair is among a wave of startup entrepreneurs who took to equity crowdfunding sites like Equity Net and RockThePost, and, of course, to their own social networks, to advertise that they're raising money today.

This is the first day in 80 years such advertising efforts are legal, thanks to new rules that went into effect via the Securities and Exchange Commission, under the JOBS Act.

For Adair, a stay-at-home mother of two young children who lives in Fayetteville, Arkansas, leaping into advertising just made sense. Her campaign is one of several on Equity Net, which relaunched with companies raising money just today.

"With any other business you advertise. Why wouldn't you advertise a business that you want to start?" said Adair, who has a $100,000 fundraising goal.