The EquityNet Popularity Ranking

At EquityNet, we work hard to deliver actionable filtering tools for our investors to navigate one of the largest private capital marketplaces in the country.

Our popularity ranking is a great starter tool that gives a broad scope as to what our investors are responding to on the platform.

Our popularity ranking is made up of the following key criteria:

  1. Profile Views - is a good indicator of initial interest. Often social media tools are used to share and drive traffic. An intriguing profile causes sharing and conversation. It is often recommended to start with your immediate network by using crowdcast to share your profile.
  2. Document Views - is a good indicator of more serious interest. Usually investors view your documents if their interest has been peaked to learn more about your company. Having your business plan, media, and other resources is key to allowing investors to discover more detail to see if your company is a good fit.
  3. Message Response Rate - is a good indicator of even more serious interest and due diligence. Best practices show that well researched and individualized messages to investors generate more interest than generic messages. We track how many messages a company receives in response, as a percentage of how many it sends.

    Initially, a company's response rate tends to be low as it starts to cast a broad net. But as companies narrow into further diligence with interested parties, the response rate becomes much higher. We encourage you to keep your communications high-quality, to update your interested investors intermittently, and to build a genuine relationship—as you both decide if an investment is a good fit.

Updated Daily - Our popularity ranking is updated daily based on the new statistics that come in from that day.

Decay - To keep the ranking fresh and allow newer companies to rise to the top, we have a decay factor.

What does this mean?
Simply, that the value of the metrics diminish slightly each day. You can find similar decay rankings with Facebook's EdgeRank or Amazon's book rankings.

While this is just a generic graph with useless numbers, this might help visualize the idea of diminishing value of metrics as time progresses:

progress graph showing quick downward decay

So there you have it! Three metrics. Updated daily. With a decay factor that makes today's metrics more valuable than yesterday's.

We are always seeking to improve the popularity ranking. The ranking may change over time and we will do our best to keep you informed of changes. If you have any suggestions we welcome you to contact us at